Who is the founder of BRIBRI?
Myriam Bribri (sometimes spelled Mariem Bribri) is a Tunisian designer from Sfax. A lawyer and journalist by training, graduating in 2013, she launched her self-entrepreneurship project in 2015, focusing on fashion inspired by her Berber heritage and distinctively African motifs, all entirely handcrafted. Her workshop, located in the Medina of Sfax, extends a family legacy: that of her father, an artisan deeply committed to preserving local textile craftsmanship in the face of globalization. It is from this popular workshop that Myriam Bribri picked up the thread, giving the brand her family name.
A Tunisian Brand Inspired by Amazigh Heritage
Founded on October 19, 2015, BRIBRI draws its inspiration from Amazigh-African heritage, ranging from Imazighen tunics to Tuareg outfits, as well as Berber tattoos and traditional shepherd costumes. The brand revisits iconic pieces of the traditional Tunisian wardrobe, starting with the kachabiya—a popular coat that Myriam Bribri encourages people to wear in daily life rather than reserving it solely for the “National Day of Traditional Dress” on March 16. Coats, shirts, tunics, dresses, trousers, and accessories (bags, neck warmers, jewelry): every creation relies on artisanal materials, often 100% cotton or linen, and meticulous manual tailoring.
Artisanal Fashion, Identity, and Transmission
For Myriam Bribri, BRIBRI is more than just a clothing brand: it is an act of cultural resistance against a globalized and standardized fashion industry. The designer advocates for roots in the circular economy and textile recycling, while paying constant homage to Tunisian artisans who are often rendered invisible. Each piece becomes a vector of collective memory and identity transmission, connecting generations through a wardrobe that asserts, rather than dilutes, Amazigh and Tunisian identity.
Website: bribristore.com